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A website is a valuable tool for any business. There are hundreds of benefits to running a website for your business, including but not limited to: increased exposure for minimal cost, the possibility of networking increasing your customer base, the ability to reach customers in their homes without expensive TV or newspaper ads, and a way to update information about your business without having to constantly update paper printed information.

Websites can take on many different forms when they are created for a business. It all depends on how you want to use the website in relation to the company.

Some businesses choose to use their website solely as an informational page about a business. That is to say, the website only contains information about the business, and no sort of interaction with the customer base beyond giving information. Common information to include is physical location, hours, employee profiles, production information, contact information and phone numbers, and so on. This information allows a customer to know about your business, though it does not allow the customer to get involved with your business outside of visiting it in person or using it in person. This is not necessarily a bad thing, particularly if your business does not need a high level of customer interaction.

A website is a helpful tool for any business, especially in today’s internet connected world. Websites can be used in a variety of different ways by a business. One way is to use a website as an informational site about a business, providing potential customers with a business description, hours, location and more. This technique has been pioneered by large business directories to offer information about a whole geographic location or a particular niche. One way the Healthy Food Directory opened up interactivity avenues is by allowing all members to have their own dashboard, while also giving them permission to publish their own content such as business listings and articles.

Another popular way to use a business website is to create a website which uses a higher level of interactivity to engage customers with the business. These websites also contain information about the business (hours, physical location or locations, etc) as well as forms of interactivity such as quizzes, calculators, and even games. Websites with forms of interactivity are not just informational centers, but websites that a customer can return to again and again. The interactivity can take on many forms. For example, a restaurant website may contain an interactive menu which allows the customer to “create” an item or a meal and calculate its nutritional value. While some restaurants provide a static menu, an interactive menu allows the customer to customize their nutrition to a greater degree. The customer will then return to the website whenever they want to calculate nutrition for a meal!

Other popular forms of interactivity include quizzes, polls, and even games. A construction business might create a quiz for their website about proper roof maintenance, and a toy store business might include a fun toy related game for customer’s children. Interactivity ensures that customers enjoy a website, not just read it.